Kat Von D's 10 Year Anniversary Collection Launch
A celebration of 10 years of KVD’s luxury beauty line with a collection of glimmering gold brushes, palettes, liners and lipstick.
The launch brief included over 40 original images and hundreds of assets for in store displays and social media distribution.
Collaborating with our creative director and designers to build and concept all creative imagery and manage the retouching of e-commerce assets.
Photographed by Hudson Cuneo using Phase One.
Retouching by me.
KVD 10-Year Anniversary Collection with gold leaf - 2018
This lighting composite was built from over 30 images. Retouched, color matched and readied for print and web distribution.
KVD Train Case, 10 Year Anniversary Collection - 2018
As often happens in a busy production environment, physical products are not always photo ready when they need to be. The prototype train case was missing it's gold trim, mirror and more. All of this was corrected in post and ready for launch day.
KVD Metal Crush, 10 Year Anniversary Collection - 2018
A shimmering swirl composited from many images to show off this glitzy gold highlighter. Subtle shading in the compact allows the gold glitter to glow against the brilliant base it's suspended in.
KVD Studded Kiss, 10 Year Anniversary Collection - 2018
Lots of reflections to control with the multifaceted KVD Studded Kiss bullet. Lighting composites were used to render different surfaces and textures.
Studded Kiss, 10 Year Anniversary Collection - 2018
Manipulated and pieced together to give this beautiful mess an upward swirling movement. Really happy with the depth, textures and form.
KVD Brushes, 10 Year Anniversary Collection 2018
The reflective metallic surface necessitated compositing to hide reflections. Careful attention to the shading was necessary to ensure the form of the original was conveyed.
KVD Glimmer Veil, 10 Year Anniversary Collection - 2018
Glimmer veil is a challenging product to retouch, in the tube it looks glittery, once applied it turns into a luxurious metallic coating. Careful retouching and lighting is needed to capture it's mercurial form.
